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Market Monitor: Personal Care

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Market Monitor: Personal Care

Making the right decisions for your business starts with having the most accurate and current information available. Our Personal Care Market Monitor keeps you up to date on the events, trends, and market forces that shape and guide the industry.

Surge in U.S. Personal Care M&A Activity: A 79% Increase in 2024

Strong Rebound in M&A Activity

Despite being below the peak levels of 2021, U.S. Personal Care M&A activity has rebounded strongly in 2024. From January to July, there have been 34 transactions—an impressive 79% increase compared to the 19 transactions during the same period in 2023. This surge signals a positive shift in the M&A landscape.

Private Equity Investors Boost Personal Care Transactions

Private equity has played a pivotal role in the recent uptick, with 11 transactions completed through July 2024, up from just 4 in the first half of 2023. Key deals include:

  • TSG Consumer Partners investing in Summer Fridays
  • L Catterton acquiring Stripes Beauty
  • West Lane Capital purchasing Beauty Bakerie and Mented Cosmetics

Growing Opportunities in Vitamins, Minerals & Nutritional Supplements

The global Vitamins, Minerals & Nutritional Supplements sector is expected to grow at a robust CAGR of 9.1% from 2024 to 2030. This growth is driving strategic companies to pursue acquisitions to broaden their product ranges. Recent notable acquisitions include:

    • Doctor’s Best acquiring Viactiv (calcium chew brand)
    • Danone purchasing Functional Formularies (feeding tube formula brand)

Outlook for Personal Care M&A

Hexagon Capital Alliance predicts that M&A activity in the Personal Care sector will maintain its momentum throughout the remainder of 2024 and into 2025. This forecast is supported by positive feedback from industry stakeholders and favorable macroeconomic conditions, including the expected interest rate cut by the Fed in September.

For more information or questions, please contact our contributors:

Rich Anderson, Managing Director: randerson@hexagoncapitalalliance.com

Andrew Suen, Managing Director: asuen@hexagoncapitalalliance.com

Johnny Sherwood, Director: jsherwood@hexagoncapitalalliance.com

Brennan Anderson, Vice President: [email protected]