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Market Monitor: Outdoor & Recreation

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Market Monitor: Outdoor & Recreation

 Making the right decisions for your business starts with having the most accurate and current information available. Our Outdoor & Recreation  Market Monitor keeps you up to date on the events, trends, and market forces that shape and guide the industry.

  • The sporting goods retail industry in the U.S. has reached a market size of $67.8 billion in 2023, growing at an average annual rate of 6.7% between 2018 and 2023.
  • Participation in outdoor activities by Americans has significantly increased, with 82% participating in 2022, up from 60% in 2020 and 79% in 2021. This trend continues in 2023, with 97% planning to engage in outdoor activities this year. 
  • The consumer product sectors, including sporting goods, have faced a slowdown in 2022 and 2023 due to higher interest rates, declining consumer sentiment, and challenges from higher costs of raw materials and supply chain disruptions.
  • Despite a decrease in transaction volume and completed M&A and Private Placement deals in the industry during the first five months of 2023 compared to the same period in 2022, there is an expectation of a robust rebound in activity as corporate growth initiatives resume. 

For more information or questions, please contact our contributors:

Rich Anderson, Managing Director: randerson@hexagoncapitalalliance.com

Tyler Dale, Managing Director: tdale@hexagoncapitalalliance.com

Johnny Sherwood, Director: jsherwood@hexagoncapitalalliance.com