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Annex Products

Situation

Annex Products Pty Ltd (Annex) was founded in Melbourne in 2011, by Rob Ward and Chris Peters. Doing business as Quad Lock, the Company offers an innovative, case-based, mobile device mounting ecosystem that caters to outdoor enthusiasts. Through leveraging its robust Ecommerce platform, the brand has grown to be a global leader in smartphone mounting solutions, with millions of Quad Lock products shipped to more than 100 countries since its founding.

Rob Ward and Chris Peters sought to evaluate various strategic alternatives to accelerate the Company through the next phase of growth while simultaneously realizing a partial liquidity event at maximum market value.

Solution

We acted as financial advisor to Annex to identify a partner that recognized Annex’s value and potential to accelerate global sales. We negotiated with multiple international parties to find the best partner for the Company while addressing the objectives of the shareholders.