Market Monitor: Outdoor & Recreation Highlights
Making the right decisions for your business starts with having the most accurate and current information available. Our Outdoor & Recreation Market Monitor keeps you up to date on the events, trends and market forces that shape and guide your industry.
- The change in consumer behavior driven by the millennial generation’s move towards experiences over tangible goods, caused the industry to boom. Outdoor activities became a preferred source of entertainment during lockdowns and COVID restrictions.
- Athletic footwear volume was up above 21% in 2021 over 2019 and active apparel volume was up more than 25%. Apparel wasn’t the only category seeing this lift, outdoor equipment gear was also up. Kayak sales grew by almost 30%, backpacking tents up by almost 50% and sleeping bags up by 28%.
- Exit multiples have remained at all-time highs as brand roll-up strategies continue and competition for acquisitions heats up.
For more information or questions, please contact our contributors:
Tyler Dale, Managing Director: [email protected]