Market Monitor: Online Retail Highlights
Making the right decisions for your business starts with having the most accurate and current information available. Our Online Retail Monitor keeps you up to date on the events, trends and market forces that shape and guide your industry.
- With the relaxation of some COVID protocols, consumers are slowly beginning to return to in-person shopping, with the U.S. Department of Commerce reporting that online retail sales declined to ~13% of total retail sales versus 16% in Q2 2020.
- With physical retail rebounding from pandemic induced closures and digital ad-spend increasing, e-commerce brands have implemented opportunistic strategies to open physical retail locations that act as marketing tools, distribution hubs and convenient locations to connect with customers (pick-up/returns).
- Despite the changing digital ad landscape, 41% of brands plan to increase investments in paid and organic search, hoping to leverage hyper-segmentation to drive more efficient advertising dollars.
For more information or questions, please contact our contributors:
Rich Anderson, Managing Director: [email protected]